Sunriff Inc. is a communications, design and marketing firm based in Edmonton Alberta Canada
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Sunriff Marketing

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Marketing

Marketing isn't just about advertising. It's about developing an attractive approach to each point (and potential point) of customer contact and delivering value to the right people. It's about knowing who you are and who your customers are. At Sunriff, we understand that not all companies have huge marketing budgets. That's why we work with each client to identify areas of needed improvement and develop a cost-effective plan that helps boost sales, improve customer retention and increase awareness.

Design Project Example

An existing software company was in need of revamping their marketing strategy and collateral. Although they experienced some initial success, several key competitors recently emerged which instilled an urgency to better promote and differentiate their services.

Sunriff’s Solution:

  • A marketing assessment was completed and a positioning chart created to plot client’s relation to competitors.

  • Researched print and online advertising options to reach client’s target audience and deliver solutions within their budget.

  • Design and copywriting services were provided for both print and online advertisements.

  • Managed tradeshows and conferences which client’s salespeople attended (i.e. organized logistics, shipping, prepared collateral, ordered and designed art for promotional giveaways, etc.).

  • Produced graphics and copy for large 10 ft by 10ft banners and retractable banner stands.

  • Designed a promotional presentation in Flash to be displayed at tradeshows.

  • Re-designed website for a stronger online presence and implemented SEO strategies.

  • Designed HTML email templates for monthly newsletters and promotional offerings to customers.




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